There’s nothing better at putting pep in your step on a dreary Monday morning than a hot cup of joe – except maybe a chilly glass of cold brew coffee!

Cold brew has been taking the world of coffee by storm recently, and for good reason. Cold brew isn’t just iced coffee (which is made by mixing double strength hot coffee with ice): it involves a nearly 24-hour-long process of using cold water to slowly extract all that caffeinated deliciousness from your coffee beans. It can take up to 24 hours to make a perfect batch of cold brew, but when you’ve got the recipe just right, the smooth and refreshing flavour of your morning coffee will be well worth the wait!

When it comes to achieving that perfect cold-brewed cuppa joe, one of the most important tools to have at your disposal is a good fridge. Brewing your coffee in the right fridge can make a big difference in the texture, taste, and overall quality of your coffee. That’s where GE comes in. If you’re interested in entering the world of cold brew, you’ll definitely want to keep your eye on a GE fridge. With top-of-the-line features and functions, your GE fridge is the best tool you could have to make that perfect batch!

Convenient Storage

GE fridges go all out on storage. Adjustable shelves and deep door racks give you plenty of space to put a French press, coffee carafe, or any special brewing system you might be using for your cold brews. Most other fridges have limited shelf space, forcing you to partially push down your French press plunger or tip the container on its side. This kind of uneven brewing won’t do your coffee any favours. But with GE, you’ll always have plenty of space to store your cold brew, no matter how big the batch is!

GE also offers fridges with door-in-door storage. That means a panel at the front of the fridge opens independent of the rest of the fridge for easy access to snacks and drinks. So, when you’re rolling out of bed before work and all you can think is “CAFFEIIIIIINE,” you can open up the front of your fridge and have your delicious cold brew right there waiting for you! No stress, no hassle, no more cracked eggs and spilled OJ on the floor when you’re digging around for your coffee fix in the early hours of the morning.

Flavour Leakage Prevention

The biggest challenge of properly storing your cold brew is flavour leakage. Cold brewed coffee has a more complex, delicate flavour than traditional heat-brewed coffee, and that taste can easily be ruined by lingering flavours and odours. Flavours like that old salmon filet or those leftover burritos you’ve been keeping in your freezer for emergencies. Yuck. But with GE’s TwinChill evaporators, which cycle fridge and freezer air separately, your cold brew won’t have any unwanted flavour contamination.

Safer Brewing

Although you don’t technically need a refrigerator to brew cold brew coffee, using your GE fridge can make the process much simpler and safer. Lots of people make their “cold” brews at room temperature, simply leaving the coffee to steep on the counter all day. However, this opens up the possibility of contamination and spoiling, especially if your home tends to be on the warm side.

Plus, leaving your coffee out in the open makes it much easier for kids, pets, or even a groggy, sleep-deprived morning-you to knock it right onto the floor, putting all that precious coffee to waste. It’s just not worth the risk. Keep that delicious drink safe in your GE fridge instead!

Temperature Control

When you open and close your refrigerator throughout the day, the warm air it lets in can change the temperature of the whole fridge. Temperature changes during the cold brewing process can result in an unpredictable batch of coffee – even if you’ve made cold brew a hundred times, one change in temperature can totally throw off those flavours you know and love!

GE’s Turbo Cool option is perfect for maintaining an even temperature through the whole dilution process. It keeps the fridge temperature stable no matter how many times you open and close the fridge doors, so daily life doesn’t get in the way of an incredible cup of coffee.

When it comes to sleepy mornings, GE and our appliance experts have your back every time. Don’t trust your cold brewed coffee out on the counter or in a fridge that won’t keep it chilled to perfection! The perfect cold brew is made in a GE every time. For questions about GE’s amazing features or how you can improve any food with a GE fridge, come down to our store and talk to one of our expert associates.

Amanda, Your Appliance Expert